The start of the campaign season is underway with politicians and political groups launching their best efforts for victories in the November election.
Santa Clara County is mounting a huge campaign aimed at tackling what some polls indicate is the top concern among residents: affordable housing.
NBC Bay Area was at the official “Yes On A For Affordable Housing” campaign kickoff this week in Santa Clara.
About 300-supporters including leaders from throughout the South Bay jammed the Elks Lodge to launch the move to pass a $950 million affordable housing bond measure.
The roomful of supporters cheered loudly as campaign officials announced various goals already reached such as garnering more than one hundred official endorsements and hitting one million dollars fundraising.
County Board of Supervisors President David Cortese is the honorary co-chair for the campaign committee.
Cortese led off a series of speakers by saying the bond measure is needed to keep families and homegrown talent here.
“When we have young, talented people who grew up in this area but are forced to move away because they can’t afford housing then we know we have to do something about it.” Cortese said.